Houzz for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. This is the 6th of eight articles exploring the major... Continue Reading →

Facebook for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. This is the 4th of eight articles exploring the major... Continue Reading →

Instagram for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. This is the 3rd of eight articles exploring the major... Continue Reading →

Twitter for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. This is the 2nd of eight articles exploring the... Continue Reading →

Social media for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. Architects, however, love social media. We're suckers for... Continue Reading →

The mystery of marketing

Marketing is a constant source of intrigue for the architecture profession. We don't understand it very well, so regard it with reverential awe. Marketing, we think, is the magic lamp that will make us rich. So we talk about it all the time, we ask our colleagues in hushed whispers for the secrets of their success,... Continue Reading →

You can’t sell an idea

Genius is 1% inspiration and 99% perspiration.[1] Thomas Edison said this in an era when inventions of the mechanical, electrical and medical varieties were constantly rewriting the script of modern life. Anyone can have an idea, he suggested, indeed good ideas are floating around all the time and all over the place. But success, and the... Continue Reading →

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