Houzz Pro membership

In August last year, Erica and I signed Mihaly Slocombe up to the Houzz Pro membership programme. This placed our sponsored project photos into the organic search streams of local audiences, increasing the visibility of our business in and around Melbourne. We were required to commit to the programme for twelve months, a huge financial leap... Continue Reading →

Happy 6th birthday

Today Panfilocastaldi turns 6, meaning I have survived another full year of blogging. As I have on each prior anniversary, I'm going to take this opportunity to reflect on the scope and focus of my writing. Why do I write? What do I write? Who is it for? As I review the content I've published this... Continue Reading →

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