The rise of Google

What do we mean? Google announced this week the release of its Chrome operating system, paired with two new Chromebooks from Samsung and Acer. A "completely new model of computing", Chrome OS is a cleverly extrapolated version of the existing Google Docs idea, with users accessing all basic computing applications online, together with their stored... Continue Reading →

Direct advertising

What is it? A form of advertising pioneered by the likes of Google and Facebook that tailors adverts to users. Rather than broadcasting an advert to millions of mostly disinterested users, direct advertising limits the broadcast to the advertised product's demographic, reaching fewer but potentially more interested users. Google is a blunt tool for such... Continue Reading →

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