Houzz Pro membership

In August last year, Erica and I signed Mihaly Slocombe up to the Houzz Pro membership programme. This placed our sponsored project photos into the organic search streams of local audiences, increasing the visibility of our business in and around Melbourne. We were required to commit to the programme for twelve months, a huge financial leap... Continue Reading →

LinkedIn for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. This is the 5th of eight articles exploring the major social... Continue Reading →

Facebook for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. This is the 4th of eight articles exploring the major... Continue Reading →

Social media for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. Architects, however, love social media. We're suckers for... Continue Reading →

The mystery of marketing

Marketing is a constant source of intrigue for the architecture profession. We don't understand it very well, so regard it with reverential awe. Marketing, we think, is the magic lamp that will make us rich. So we talk about it all the time, we ask our colleagues in hushed whispers for the secrets of their success,... Continue Reading →

You can’t sell an idea

Genius is 1% inspiration and 99% perspiration.[1] Thomas Edison said this in an era when inventions of the mechanical, electrical and medical varieties were constantly rewriting the script of modern life. Anyone can have an idea, he suggested, indeed good ideas are floating around all the time and all over the place. But success, and the... Continue Reading →

Dear Sir or Madam

Not a great application letter It is a sign of the ongoing scarcity faced by the construction industry that architecture graduates are anecdotally having a lot of trouble finding work. The federal government's stimulus package has long since dried up and the big end of town is once again executing layoffs left and right. Though... Continue Reading →

Geography is no longer our master

This post is part 7 of an adaptation of How to Steal Like an Artist (and 9 Other Things Nobody Told Me), this engaging and instructive essay by Austin Kleon, a Texan artist and writer. Kleon states that "when people give you advice, they’re really just talking to themselves in the past." What follows here is me talking to a... Continue Reading →

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