The business of architecture
This article is co-published with ArchiTeam. Inspired by member interest, ArchiTeam decided last year to initiate a public outreach program that will advocate for architects and architecture. I covered the broad context of this development here, exploring why ArchiTeam might want to take on such a challenging role. I observed that the built environment has many enemies plundering it for... Continue Reading →
Late on Wednesday night, a colleague alerted me to a perturbing YouTube video uploaded by the Association of Professional Builders. Despite its official-sounding name, APB is in fact a marketing agency that "specialises in helping building companies to increase their leads, sales, profits and professionalism." Its goal is to assist builders to stay in business, which it facilitates through online training,... Continue Reading →
This article is co-published with ArchiTeam. In July last year, ArchiTeam launched a working group tasked to find ways it might "educate the public about the value of architects through marketing and public outreach". This endeavour proposes to engage in both marketing and advocacy activities, a canny mix of pragmatism and altruism that I believe has the power to simultaneously promote our... Continue Reading →