The business of architecture
What is it? A form of advertising pioneered by the likes of Google and Facebook that tailors adverts to users. Rather than broadcasting an advert to millions of mostly disinterested users, direct advertising limits the broadcast to the advertised product's demographic, reaching fewer but potentially more interested users. Google is a blunt tool for such... Continue Reading →
All I want for Christmas is for my city to have... A high-density, diverse and vital city centre. Medium-density suburb hubs containing key residential services such as doctors, newsagents, post offices, supermarkets and pharmacies. Variety in property sizing and street layout providing diversity in occupational possibilities. A comprehensive public transport system that is less than... Continue Reading →
What do we think? Having now spent a considerable time living in and travelling around Italy, we have been able to observe an unsettling pattern amongst Italian cities. Their centres are, without doubt, amongst the most beautiful and humane in the world. Even Milan, normally understood to be the ugly cousin of knockout cities like... Continue Reading →
What is it? The MAXXI National Museum of Art from the 21st Century is a recently completed and much lauded project by Zaha Hadid in Rome. So far, it has won the 2010 RIBA Stirling Prize and, just last month, the 2010 World Architecture Festival World Building of the Year award, both prestigious and well-contested accolades.... Continue Reading →