Going nuclear

The recent earthquake, tsunami and aftershocks that have (and are continuing to) hit Japan are tragedies surpassed only by what now appears to be the real possibility of a nuclear meltdown at the Fukushima Daiichi power plant. Images of containment chambers on fire, video footage of radioactive water vapour pouring into the atmosphere and discussion of... Continue Reading →

Sublimely utilitarian: MacBook Pro

The objective: This is the third in a series of posts showcasing the sublimely utilitarian. To qualify, a product must understand and address its purpose perfectly, must comprise nothing that isn’t essential. But it must also go beyond the expected - it must suprise, pleasure and delight. It must respond to this great saying: “Only do something... Continue Reading →

Direct advertising

What is it? A form of advertising pioneered by the likes of Google and Facebook that tailors adverts to users. Rather than broadcasting an advert to millions of mostly disinterested users, direct advertising limits the broadcast to the advertised product's demographic, reaching fewer but potentially more interested users. Google is a blunt tool for such... Continue Reading →

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