YouTube advocacy

Late on Wednesday night, a colleague alerted me to a perturbing YouTube video uploaded by the Association of Professional Builders. Despite its official-sounding name, APB is in fact a marketing agency that "specialises in helping building companies to increase their leads, sales, profits and professionalism." Its goal is to assist builders to stay in business, which it facilitates through online training,... Continue Reading →

The challenges of geography

There are many residential architecture studios in Melbourne whose portfolios are concentrated within specific geographical regions: the south-eastern suburbs, the inner-north, bayside, the Mornington Peninsula, Ballarat. I live in Carlton North and seem to see Robert Simeoni signs on front fences everywhere. Zen Architects does a lot of work in and around Northcote. Jolson Architects has nailed the Toorak market. I don't... Continue Reading →

Houzz Pro membership

In August last year, Erica and I signed Mihaly Slocombe up to the Houzz Pro membership programme. This placed our sponsored project photos into the organic search streams of local audiences, increasing the visibility of our business in and around Melbourne. We were required to commit to the programme for twelve months, a huge financial leap... Continue Reading →

Explaining incremental tasks

There are three traditional methods by which an architect can charge fees to her client: the percentage fee, lump sum fee, and hourly rates. Inspired by the lean startup strategy, there's a fourth method that's emerging amongst younger practices: incremental tasks. This is the last in a series of five articles that will assess the benefits and disadvantages... Continue Reading →

Explaining hourly rates

There are three traditional methods by which an architect can charge fees to her client: the percentage fee, lump sum fee, and hourly rates. Inspired by the lean startup strategy, there's a fourth method that's emerging amongst younger practices: incremental tasks. This is the 4th in a series of five articles that will assess the benefits and disadvantages... Continue Reading →

Explaining the lump sum fee

There are three traditional methods by which an architect can charge fees to her client: the percentage fee, lump sum fee, and hourly rates. Inspired by the lean startup strategy, there's a fourth method that's emerging amongst younger practices: incremental tasks. This is the 3rd in a series of five articles that will assess the benefits and disadvantages... Continue Reading →

Explaining the percentage fee

There are three traditional methods by which an architect can charge fees to her client: the percentage fee, lump sum fee, and hourly rates. Inspired by the lean startup strategy, there's a fourth method that's emerging amongst younger practices: incremental tasks. This is the 2nd in a series of five articles that will assess the... Continue Reading →

Explaining the architectural fee

According to the standard client and architect agreement published by the Australian Institute of Architects, there are three traditional methods by which an architect can charge fees to her client: Percentage fee Lump sum fee Hourly rates[1] There's a fourth method that's emerging amongst younger practices, inspired by the lean startup strategy and the practice of web-based design platforms... Continue Reading →

Reform at the AIA

In recent months, members of the Australian Institute of Architects have received a stream of emails addressing substantial changes underway within the organisation. The changes target the very heart of the Institute and systematically rethink the way it functions. This is a subject I've discussed previously (see Why I'm a member of the AIA and A better AIA), so have followed the proposed... Continue Reading →

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