This is the second in a series of posts showcasing the sublimely utilitarian. To qualify, a product must understand and address its purpose perfectly, must comprise nothing that isn’t essential. But it must also go beyond the expected – it must suprise, pleasure and delight. It must respond to this great saying: “Only do something if it is necessary, but if it is necessary, do it beautifully.”
Joseph Joseph Elevate kitchen utensils.
- Each utensil comprises a built-in stand that keeps its head elevated and the kitchen bench clean.
- The plastic handle is weighted, shaped well for the hand and has just the slightest squishiness to make it a pleasure to hold.
- The plastic head is robust, durable and doesn’t scratch non-stick pans.
- Holes in the pasta spoon and spatula are sized to make cleaning easy.
Joseph Joseph produces a lot of kitchen items, most with well-considered and useful additions, all of them beautiful. This is an enterprise clearly interested in thinking about how to improve the objects we use in simple daily activities – the built-in stands of the Elevate utensils aren’t about to revolutionise the way we cook, but they work.