Sublimely utilitarian: Joseph Joseph utensils

The objective:

This is the second in a series of posts showcasing the sublimely utilitarian. To qualify, a product must understand and address its purpose perfectly, must comprise nothing that isn’t essential. But it must also go beyond the expected – it must suprise, pleasure and delight. It must respond to this great saying: “Only do something if it is necessary, but if it is necessary, do it beautifully.”

The product:

Joseph Joseph Elevate kitchen utensils.

Its qualifications:

  1. Each utensil comprises a built-in stand that keeps its head elevated and the kitchen bench clean.
  2. The plastic handle is weighted, shaped well for the hand and has just the slightest squishiness to make it a pleasure to hold.
  3. The plastic head is robust, durable and doesn’t scratch non-stick pans.
  4. Holes in the pasta spoon and spatula are sized to make cleaning easy.

Our verdict:

Joseph Joseph produces a lot of kitchen items, most with well-considered and useful additions, all of them beautiful. This is an enterprise clearly interested in thinking about how to improve the objects we use in simple daily activities – the built-in stands of the Elevate utensils aren’t about to revolutionise the way we cook, but they work.

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