The mystery of marketing

Marketing is a constant source of intrigue for the architecture profession. We don't understand it very well, so regard it with reverential awe. Marketing, we think, is the magic lamp that will make us rich. So we talk about it all the time, we ask our colleagues in hushed whispers for the secrets of their success,... Continue Reading →

Cost planning 101

What was it? Part two of an all-day seminar we attended late last month, presented by quantity surveyor Geoffrey Moyle. With the tagline, Under control or over budget?, the seminar provided strategies for effectively managing the cost planning of residential projects. In addition to broad commentary, Moyle discussed the results of analysis he undertook on eighteen... Continue Reading →

Marketing 101

What was it? Part one of an all-day seminar we attended late last month, presented by marketing guru Winston Marsh and held at the State Library for a group of 20 - 30 architects, mostly small practitioners. Beginning with the plain-spoken promise that good marketing will help us earn lots and lots of money, the seminar provided... Continue Reading →

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