The business of architecture
The Australian Institute of Architects' annual national conference, Praxis, was held last month in Sydney. Breaking with the twelve year old tradition of appointing creative directors via open competition, it was curated by AIA National President Ken Maher and UNSW Built Environment Dean Helen Lochhead. The conference sought to "explore processes of thought, engagement and action,"... Continue Reading →
This article is co-published with ArchiTeam. In July last year, ArchiTeam launched a working group tasked to find ways it might "educate the public about the value of architects through marketing and public outreach". This endeavour proposes to engage in both marketing and advocacy activities, a canny mix of pragmatism and altruism that I believe has the power to simultaneously promote our... Continue Reading →