The business of architecture
What is it? A short film released a few years ago by Corning, speculating on how a day in the near future may look, if it can be augmented by the interactive capabilities of high-tech glass. Corning is the manufacturer behind Gorilla Glass, the high-durability glass that fronts approximately 600 million iPhones, iPads and other... Continue Reading →
What is it? Otherwise known as the flipback book or dwarsligger in the original Dutch, it is a lightweight, small-format book invented in 2009 by Dutch publisher, Jongbloed. The book is designed to be read in one hand, is printed on super-thin onion skin paper, measures 120 x 80mm and weighs slightly more than an iPhone.... Continue Reading →
What is it? A form of advertising pioneered by the likes of Google and Facebook that tailors adverts to users. Rather than broadcasting an advert to millions of mostly disinterested users, direct advertising limits the broadcast to the advertised product's demographic, reaching fewer but potentially more interested users. Google is a blunt tool for such... Continue Reading →