The challenges of geography

There are many residential architecture studios in Melbourne whose portfolios are concentrated within specific geographical regions: the south-eastern suburbs, the inner-north, bayside, the Mornington Peninsula, Ballarat. I live in Carlton North and seem to see Robert Simeoni signs on front fences everywhere. Zen Architects does a lot of work in and around Northcote. Jolson Architects has nailed the Toorak market. I don't... Continue Reading →

Houzz Pro membership

In August last year, Erica and I signed Mihaly Slocombe up to the Houzz Pro membership programme. This placed our sponsored project photos into the organic search streams of local audiences, increasing the visibility of our business in and around Melbourne. We were required to commit to the programme for twelve months, a huge financial leap... Continue Reading →

Houzz for students

In my casual surveys of architecture students from first year to final, I've been surprised to discover how few engage professionally with social media. While Facebook is ubiquitous and many have Instagram accounts jammed full of selfies, there is little interest to extend this activity into the professional sphere. This is the 6th of eight articles exploring the major... Continue Reading →

Just in time

The Model T Ford, the first vehicle mass-produced on an assembly line What is it? Just In Time (JIT) manufacturing is an approach to manufacturing that reduces the stockpiling of parts and products to an absolute minimum, instead fabricating them only as required. This methodology necessitates a tightly integrated workflow of all aspects of production, yet... Continue Reading →

Mitsubishi i-MiEV

What is it? Australia's first volume production all-electric vehicle, with zero drive time emissions (depending on how its owners source their electricity, potentially zero emissions, period). First seen on a billboard hovering over the CityLink tollway. The i-MiEV (which we presume stands for the obligatory "i" followed by Mitsubishi Electric Vehicle) is powered by an... Continue Reading →

The rise of Google

What do we mean? Google announced this week the release of its Chrome operating system, paired with two new Chromebooks from Samsung and Acer. A "completely new model of computing", Chrome OS is a cleverly extrapolated version of the existing Google Docs idea, with users accessing all basic computing applications online, together with their stored... Continue Reading →

Direct advertising

What is it? A form of advertising pioneered by the likes of Google and Facebook that tailors adverts to users. Rather than broadcasting an advert to millions of mostly disinterested users, direct advertising limits the broadcast to the advertised product's demographic, reaching fewer but potentially more interested users. Google is a blunt tool for such... Continue Reading →

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