The challenges of geography

There are many residential architecture studios in Melbourne whose portfolios are concentrated within specific geographical regions: the south-eastern suburbs, the inner-north, bayside, the Mornington Peninsula, Ballarat. I live in Carlton North and seem to see Robert Simeoni signs on front fences everywhere. Zen Architects does a lot of work in and around Northcote. Jolson Architects has nailed the Toorak market. I don't... Continue Reading →

Houzz Pro membership

In August last year, Erica and I signed Mihaly Slocombe up to the Houzz Pro membership programme. This placed our sponsored project photos into the organic search streams of local audiences, increasing the visibility of our business in and around Melbourne. We were required to commit to the programme for twelve months, a huge financial leap... Continue Reading →

Happy 6th birthday

Today Panfilocastaldi turns 6, meaning I have survived another full year of blogging. As I have on each prior anniversary, I'm going to take this opportunity to reflect on the scope and focus of my writing. Why do I write? What do I write? Who is it for? As I review the content I've published this... Continue Reading →

Create a website or blog at WordPress.com

Up ↑