Practice of architecture

Since early 2012, I have been writing about the practice and business of architecture, subjects that have since developed into the primary focus of this blog. You can review a chronological listing of my architecture practice articles here, or search the below index.

Please feel free to use the index as a reference for your own work.[1][2]

The value of architecture

These articles explore the responsibilities of the architecture profession, our value to the broader community, and opportunities for mutual improvement.


Starting an architecture practice

These articles explore the beginnings of architecture practice.

This is a series of 10 articles that discuss the most important things an architect needs to get started in practice. I have grouped them under the tag, Starting your architecture practice.



These articles explore marketing opportunities for architects.

This is a series of 8 articles exploring the importance of social media to the architecture profession, with a particular focus on their value for students. I’ve grouped them under the tag, social media for students.


Client, fees and finances

These articles are for both architects and clients of architects. They discuss the client / architect relationship, the importance of appropriate fees, growth and practice finances.

This is a series of 10 articles that explore the benefits to clients in commissioning an architect over other building designers. I have grouped them under the tag, why engage an architect.

This is a series of 5 articles that explain the different forms of the architectural fee. They assess their benefits and disadvantages, and analyse each from the points of view of both the architect and the client. They’re grouped under the tag, explaining the architectural fee.

The is an ongoing series of 6 articles that examine how we are transitioning our architecture studio from a lean startup to a more mature business methodology.


Project delivery

These articles discuss project delivery, cost management and construction tendering.

This is a series of 7 articles that analyse the time requirements of architectural projects, divided across key project stages. I have grouped them under the tag, the best things in life take time.

This is a series of 8 articles that explore what goes wrong on site. I have grouped them under the tag, disaster lessons from site.

lightbulb moment

Lessons to my younger self

This is an ongoing series of articles that explore lessons learnt over the years. One in particular contains the most important lesson to young architects I can possibly offer: do good work then put it where people can see it.


  1. Disclaimer: While I have taken all care to ensure the accuracy of my articles, please seek further advice from appropriate authorities. The Australian Institute of Architects‘ series of practice notes are a good place to start.
  2. I am happy to share the information contained within Panfilocastaldi via a Creative Commons license. Please refer to the About page for further information on use and sharing restrictions.

Image credits:

  1. Architect’s chair, author’s own image.
  2. DeLorean, author’s own image.
  3. People, author’s own image.
  4. Money, author’s own image.
  5. Laptop, author’s own image.
  6. Lightbulb moment, author’s own image.

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