The objective:
This is the fifth in a series of posts showcasing the sublimely utilitarian. To qualify, a product must understand and address its purpose perfectly, must comprise nothing that isn’t essential. But it must also go beyond the expected – it must suprise, pleasure and delight. It must respond to this great saying: “Only do something if it is necessary, but if it is necessary, do it beautifully.”
The product:
Kitchenaid stand mixer.
Its qualifications:
- The mixer has extraordinary durability, lasting decades without servicing.
- There is only one switch to control both power and speed – simplicity at its most elegant.
- The tilt-up head is neatly synchronised with the shape of the bowl, when down poised precisely millimetres over its base, when up providing access to its contents while ensuring no drips beyond its rim.
- Like any modern classic, its design has retained its integrity through the years. Our unit is exactly the same as our parents’.
Our verdict:
The form of the Kitchenaid mixer maintains a perfect balance between simplicity – each part is precisely shaped for its purpose – and sculptural expression – the unique silhouette is instantly recognisable, much copied but never equalled. It is solid, close to indestructible, and a pleasure to use.