Expressway traffic flow controls

What are they? They are a series of measures implemented over the past few years to Melbourne's freeways and tollways that aim to improve traffic flow during peak periods. They include reduced speed limits, red lights at on-ramps to pace incoming traffic, flashing signs in the Burnley Tunnel encouraging us to "avoid lane change[s]" and... Continue Reading →

Sublimely utilitarian: MacBook Pro

The objective: This is the third in a series of posts showcasing the sublimely utilitarian. To qualify, a product must understand and address its purpose perfectly, must comprise nothing that isn’t essential. But it must also go beyond the expected - it must suprise, pleasure and delight. It must respond to this great saying: “Only do something... Continue Reading →

Direct advertising

What is it? A form of advertising pioneered by the likes of Google and Facebook that tailors adverts to users. Rather than broadcasting an advert to millions of mostly disinterested users, direct advertising limits the broadcast to the advertised product's demographic, reaching fewer but potentially more interested users. Google is a blunt tool for such... Continue Reading →

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